Hey, I'm Albert.

The short version

I run live AI trainings for corporate teams. Project managers, executives, marketing leads, people who heard "AI" in every meeting for two years and finally want to know what to actually do with it.

My stack was: Keynote for slides. Google Docs for prompts. Typeform for sign-ups. Stripe for payments. Miro for boards. Slido for polls. Half the room on ChatGPT, half on Claude, and one brave soul on Gemini. Recap emails at midnight. Proposal writing at 1 AM. Repeat next weekend.

One day I looked at my 14 open browser tabs and thought: this is insane. I'm teaching people how to use AI to work smarter, while I'm drowning in a stack that would make a 2005 project manager weep.

So I did the rational thing. I spent months building my own tool instead of sleeping. (Founders, you know the math: "I'll save 2 hours a week" somehow justifies 400 hours of engineering. It tracks.)

The longer version

I've been building things at the intersection of education and technology for 14+ years. VR classrooms, problem-based learning platforms, AI tutoring experiments. I started Agentell to bring AI training to teams who need it most, the ones who make decisions but don't write Python.

When I started running live AI cohorts in Yerevan, I realized that every engagement platform on the market had answered the AI moment by shipping an "AI Presentation Maker." Which is great when you're presenting about gardening. But when AI is both the subject of the room and the medium of the work? You need something different.

I needed a tool where participants submit their actual prompts and outputs in real time. Where I see the room's pattern while I'm teaching, not after. Where the proposal writes itself from what just happened. Where the curriculum lives in blocks I can update when a new model drops, which is apparently every Tuesday now.

That tool didn't exist. So I built it. Then I used it for every training I delivered. Then people asked what I was using. And here we are.

The honest part

RoomHelm hasn't sold a license yet. The product is in early access. There's no venture capital, no sales team, no growth hacker optimizing a funnel. It's one trainer who got tired of tab-switching and midnight proposals, and decided to build the thing he needed.

I'm not going to pretend there are 10,000 users. There aren't. But every feature in RoomHelm exists because I needed it while standing in front of a room full of executives, not because a product roadmap said Q3 needed a checkbox.

If you're also standing in front of rooms teaching AI, you probably have the same 14 tabs open. Maybe you'd like to close 13 of them.

Some things about me

I'm based in Yerevan, Armenia. I've been founding companies since I was young enough to think "how hard can it be?" (The answer, consistently: very.) I believe the best way to learn AI is to use it on your own problems, in a room with other humans, guided by someone who's already made the expensive mistakes. That's what I do.

I write about learning, building, and the messy space between them on Substack. Sometimes messy, always honest.

The road so far

— Albert